Munich, September 2018
L.O.L. Surprise!®, the fastest growing collectible doll brand, has captured retail and consumers in German-speaking territories. According to The NPD Group, L.O.L. Surprise!® is the strongest growth driver in the first half of 2018 and is also the top contributor in the Dolls category which is up by 17 percent.* With a remarkable presence through an incredible TV and online marketing campaign, the brand has become ripe for licensing and unboxing Team! Licensing as a new agent comes as no surprise.
Since its release in Germany, Austria, Switzerland, sales of the various L.O.L. Surprise!® Doll Series have been rapidly climbing. Continuously selling out, the brand is ever evolving with new dolls, little siblings and pets and thrilling accessories keeping the young collectors excited. It is the fastest growing collectible doll brand, with extremely successful licensing programs in many territories, recently winning the renowned LIMA award as the top Character/Toy Brand.With a strong marketing campaign and incredible brand advertising on TV, digital and in print, and with girls craving for the fashionable dolls, the time has come to translate the incredible success of the brand into a tailor-made licensing program in our territories. Having successfully realized many other similar licensing programs already, Team! Licensing was selected as the agent of choice for all MGA Entertainment, Inc. (MGAE) brands, including L.O.L. Surprise!®, Num Noms™, Little Tikes® and many other existing or highly anticipated new brands.
“L.O.L. Surprise!® is well loved by girls and accepted by retailers, who are acutely aware of its current impact and great potential,” says Katarina Dietrich, CEO of Team! Licensing. “High awareness, high demand, high collectability, the proven sell-through success internationally is the formula to translate the incredible toy sales into consumer goods.”
MGAE’s Director of EMEA Licensing Egita Di Filippo added, “Fans and families are ecstatic for MGAE’s collectibles and toys as we continue to make trends in the industry and history. What is even more pleasing is that the brand’s popularity is, if anything, growing and translating into astounding licensing programs across the world complementing our toys and global partners perfectly.”
Team! Licensing is just getting started on L.O.L. Surprise!® among other MGAE hot brands, and is ready to announce the first deals being signed. If you are interested in capitalizing on the success of the brands — contact us now.About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!®, Little Tikes®, Num Noms™, Project Mc2™, Crate Creatures™, and Zapf Creation®. Visit us at www.mgae.com.
*Source: U.S. Toy Industry Grows its Sales by 7 Percent in the First Half of 2018, Reports The NPD Group (The NPD Group/ Retail Tracking Service, January-June 2018)