Munich, Mai 2016
Dunkin Donuts brings Hello Kitty delicacies into their German subsidiaries. A highlight for everyone with a sweet tooth – Dunkin Donuts is turning their stores PINK! The first official Hello Kitty donuts are now available. The sweet pastries with the popular character are available in three delicious varieties. The visual highlight is an exclusive logo dedicated for this cooperation. The collaboration of Hello Kitty and Dunkin Donuts has already been extended to the nationwide retailer Rewe, who is conducting a test with the branded products.
Hello Kitty and Dunkin Donuts will also appear together during the Museumsuferfest in Frankfurt from the 26. – 28.8.2016 (3 Million visitors expected). Special activities, costume appearances and further events will support the brand and this partnership.
„We are very pleased, that Hello Kitty continues to achieve top-placements in current market studies.“ Says Daniela Cardoni. „The cute license continues to be the #1 for girls from 4-9 and is also a top-hype brand for other target demographics. Based on this unbroken popularity, the promotional activity became the logical choice for Dunkin Donuts. Hello Kitty not only appeals to kids, but also its fun for all adults with a sweet tooth.”
Hello Kitty reached #1 position with German girls aged 4-6 of most liked license, with an amazing 91% in the III/2015 survey of iconkids & youth. The same market study confirmed that girls 4-6 years and 7-9 years see Hello Kitty as one of the top 5 hype brands.