Munich, April 2012
Team! Licensing represents a new generation of licensing agencies. We believe the creation of valuable and sustainable licensing campaigns is a true joint effort between all partners involved. Daniela Cardoni is a seasoned specialist of the licensing industry. By joining the successful agency as Head of Retail & Promotions, she is boosting the company in that extremely vital segment.
We are focused on delivering strategic and long term profitable licensing programs based on entertainment and design brands and do so through respect for brand integrity and the application of high business standards. With more than 15 years of experience in the area of promotions and licensing, Daniela Cardoni is well known for her competence, her professional attitude and infecting enthusiasm, making her the perfect addition to the existing team of licensing professionals.
Team! Licensing is a young company, with over 75 years combined experience in the national and international licensing business. Daniela Cardoni owns with 15 years as promotions-manager for Hollywood majors a substantial share of this collective experience. During that period she has been responsible for numerous successful cooperation with nearly all key retail-brands. She applied her experiences on entertainment promotions and her unique knowledge at a licensing agency, generating plenty substantial and prosperous deals. Daniela Cardoni’s last position was Sales and Promotion Director at ZUUKA, a big international publisher of kid’s Apps.
At Team! Licensing established classics like the PEANUTS with Charlie Brown, Woodstock and Snoopy are keen to experience working with Daniela Cardoni. Especially the PEANUTS have recently proven in outstanding promotions like the BILD hilft e.V. “Ein Herz für Kinder” cooperation with over 500.000 Euro in gathered donations, or the Condor airline who branded their entire fleet with PEANUTS characters, how appealing, young and fresh a seasoned brand can be. But also new and promising licensing properties like the charming MoshiMoshiKawaii-Bunnies, the wild, colourful Dino Dan Dinosaurs and the edgy styles of Pink Cookie and Crusade are eagerly awaiting her arrival.