Astrid Lindgren’s daughter was sick in bed and wanted her mom to tell her a story.
In that instant she invented one of the world’s most famous children’s characters.
“Since the name was remarkable, it had to be a remarkable girl”, said Astrid Lindgren.
The first of several books was published in 1945 and they have all been successfully adapted into multiple films and television series.
The eccentric redhead has amused generations of viewers, with both the TV series and the films still receiving regular airplay all around the world.
Pippi Longstocking (full name: Pippilotta Delicatessa Windowshade Mackrelmint Ephraim’s Daughter Longstocking)
Pippi is an eight-year old with an independent spirit and an unconventional approach to life. In many aspects she is how many children would want to be. Pippi lives on her own, sharing her house ”Villa Villekulla” only with her pet monkey “Mr. Nilsson” and her horse,”Old Man”. Since there is no one to order her about, she can do what she pleases, and that is exactly what she does.
Being neither: particularly polite nor overtly educated, she tends to worry and shock her fellow citizens. But no matter how good the intentions of her neighbors may be, she is still able to outsmart the local police men and teachers trying their best to force their understanding of care and upbringing onto her.
Pippi, though strong and independent, is also a caring character, who befriends her neighboring children, Tommy and Annika. They join her on all of her marvelous adventures – from balloon flights to pirate trips and buying all the sweets in the candy store.
In Pippi’s world, a new invention or an exciting adventure is just around the corner. She travels wherever she wants to, relying only on herself and her suitcase full of gold coins.
written by Astrid Lindgren, directed by Olle Hellbom
Pippi Longstocking on the Run (1970)
Pippi Longstocking Goes on Board (1970)
Pippi Longstocking on the Seven Seas (1970)
Pippi Longstocking (1973)
Inger Nilsson was the child star of Olle Hellbom’s films, acting as Pippi Lonstocking. The content of this property and the styleguide is based on the pictures of the films by Olle Hellbom only.
Primarily kids aged 5 to 12, who identify themselves with the brand values of Pippi.
Pippi also has a very strong fan base in nowadays parents, especially mothers, who grew up with Pippi.
The secondary target group is teens 13 to 19.
• Generous and kind-hearted
• Ingenious, playful and full of fun
• Strong – mentally and physically
Products should derive from and be inspired by the film. They should be made for the joy and use of a child. Products and designs should reflect the character and the world of Pippi.