Since Charles M. Schulz has created Snoopy and the PEANUTS in 1950, the gang is a global icon. At present the PEANUTS reach their fans worldwide via all different media and with over 1,000 licensees and millions of products.
Intensive brand management, new Apps and Mobile Games, over 13.000.000 Facebook fans, new animated episodes on DVD and Blu-Ray, an extensive style guide with endless creative opportunities, impressive promotions and licensing programs mark this classic brand as Top-Property.
The PEANUTS gang with their legendary characters such as Charlie Brown, the lovable looser, Snoopy, the wildly imaginative and world famous beagle, Lucy the “boss”, Linus the philosopher – never without his blanket-, Schroeder, the dreamy pianist and of course Snoopy’s best friend Woodstock reaches an unrivalled broad target group.
Impactful, eye-catching cooperations like the McDonald’s Happy Meal Promotion or the release of a PEANUTS postal stamp available throughout Germany in all postal offices, printed in a high multi-million edition, keep the brand fresh and in the minds of its fans. The activity received additional support by funny and detailed DHL pack sets. In the field of sports PEANUTS successfully cooperate with the premier league soccer club Borussia Dortmund / BVB, where they excite with a dedicated Co-Branding Logo.
PEANUTS is a phenomena which appeals to the entire family. Continually all Butlers stores feature a comprehensive home-décor line with Snoopy and his friends, selling faster than anyone expects. The stylish product execution includes in addition to mugs and plates many other popular home and living accessories. Newest retail partner are the Thalia bookstores. They offer higher priced, more exclusive gift items in all of their branches.
Some of the highlights of the strong and diversified apparel segment include the high end couture collections by Princess Goes Hollywood, a fresh apparel line from ESSENTIEL Antwerp, as well as the beautiful Codello scarves and bags.
The licensing program is extremely diverse, reaching from top quality Tupperware boxes, delicious chocolate pralines targeting adults in tasteful gift boxes, to exclusive gifts for all target groups. For decades the gang has been popular on calendars and several book lines, demonstrating the unbroken popularity of the brand, which is now being used by several promotional campaigns of well-known brands, especially in the food retail segment.
The style guide is extensive. On top of the core sections “Classic” and “Vintage” regular updates are available throughout the year, integrating actual trends – an essential tool for keeping the PEANUTS so up to date and “En Vogue”. The digitized comic strip library, user friendly sorted by themes, offers even more inspiration for the creative development.
Adults who love the philosophy and humor of the PEANUTS and who grew up with the comic strips and TV series.
Kids and Tweens 6-13 years enthusiastic about Snoopy’s variety of personalities, his independence and sense of adventure.
Teens and trendsetter enthralled by the fashion led approach of the PEANUTS brand.
Team! Licensing is your point of contact in Germany, Austria, Switzerland and the Benelux countries.
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