Munich, June 2012
Every year hundreds of new PEANUTS products are released in German speaking territories. Snoopy, Woodstock, Lucy, Charlie Brown and their friends adorn a wide range of textiles for all target ages. Thanks to the flexible brand philosophy and the high awareness of the classic property the PEANUTS keep surprising with their creative potential.
Many well-known brands and enterprises have successfully incorporated the PEANUTS on their products. Recently appealing design-foulards and fashion-scarfs of Codello have impressively proven to what extent it is possible to play with the styles to create sophisticated designs. The trendy pieces of art of the Spring / Summer 2012 collection sold out in no time and now consumers can look forward to the new, even wider Fall/Winter 2012 range of exclusive silk and fashion scarves.
No previous PEANUTS children’s fashion line can rival the collection about to be released this summer by Designer-Label Philipp Plein. Featuring sweet graphics for girls and bold looks for boys, Snoopy is set to also conquer the high end fashion-boutiques reserved for little hipsters. Of course every item of this PEANUTS-Collection is unique in its characteristic Plein style.
Just as appealing as many fashion items, the new Beauty & Care line has recently been launched successfully. The matching range of Eau de Toilette, lip-balm, lip-gloss, beauty-mirror and a selection of bags is now being expanded by a bath foam in the shape of a hip 3D Snoopy Joe Cool figurine. Of course Snoopy wants to look fabulous for the young ladies who take him into their bath. And with his pink shirt, silver sunglasses and funky headphones he is looking indeed very charming.
The PEANUTS are more than just fashion and accessories. Contrary to some other properties the nearly infinite visual potential is easily matched by an equally diverse intellectual background. Out of 60 years of PEANUTS cartoons arsEdition compiled the best wisdoms as newly released title: Glück ist, wenn man Freunde hat! (Luck is having friends). Meanwhile Carlsen has released the 12th volume of the complete edition covering the years 1973-1974.
Hopefully young and old will not battle over the warming PEANUTS cherry pit pillows and soft 3D Snoopy plush warming bottles. They also serve as fun toys. With Fashy one of the market leaders in the field of warming bottles has taken up the PEANUTS license. Should the heartwarming cartoons about Charlie Brown and his faithful Beagle not succeed in keeping the chill out on cold days, Fashy will bring for sure warmth from the outside to the heart.
Just as soft but a tad cuddlier is the completely newly developed PEANUTS plush range of United Labels. Now available in various sizes and poses, everyone can take the popular Beagle home. Of the many other new product releases of United Labels their latest extension of the exclusive “Best of Snoopy” porcelain line is clearly outstanding, setting new standards in licensing. Exclusive design, best workmanship and fine materials, as well as a representative packaging in the form of a tempting gift box assure that this range is truly of superior class.
Long overdue were the „Peanuts with PEANUTS“. Thanks to Rübezahl Schokoladen the popular characters have become sweet temptations in form of decorated chocolate bars some time ago and Snoopy and his friends are now also available on coated peanuts and delicious fruit gums.
Another absolute product innovation are the recently launched, high quality PEANUTS cork floor boards of Korbena. No matter if they are used at an infant-doctor’s office, private nurseries, in play and waiting rooms of companies, exhibition spaces or of course at home, with many available colors and designs they will provide a special flair to any room.