Munich, November 2011
Munich based Team! Licensing secures representation rights to MoshiMoshiKawaii which is – with it´s over 250 characters – bespoken to become the next collectable craze for all kids.
The lovely rabbits live in their own Moshi world, which is just more colorful, crazy and fun than our world. Each Moshi has a unique outfit which fits their distinct character feature and identifies them to others. The individual color and dress scheme, the different characteristics just make it fun to attach a personal Moshi to your friends.
MoshiMoshiKawaii, originated by Japanese stationery company Mind Wave and developed for publishing by Gakken, is supported by an international successful publishing program. Master Agent Plus Licens AB has developed an interactive website and social media activities. The German website is scheduled to go live in spring 2012.
“It was love at first sight!” says Katarina Dietrich, CEO Team! Licensing. “You just have to smile when you see the cute, little creatures in their colorful outfits and get to know their individual character traits. The MoshiMoshiKawaii brand is extremely positive and lighthearted and with over 250 characters a must have for fans and collectors.”
Peder Tamm, owner and Managing Director of Plus Licens, says: “From the very beginning, MoshiMoshiKawaii struck me as one of the most attractive and funny group of characters I have ever come across. It has everything: ‘search & find’, collectability and crazy, chaotic fun, fashion and play-value. It is just delightful and I love the smiles on the faces of teenagers and young children alike, when they start to take in the different Moshi.”
Team! Licensing will introduce the irresistible Moshi rabbits with a strategic publishing program and state of the art New Media Applications. Fun and collectable gift items as well as stylish textile ranges will come to our markets soon for the primary target group of kids from 6 to 9 years. The licensing strategy for Teens and Tweens will be implemented predominantly through fashionable and trendy apparel designs.
Team! Licensing represents MoshiMoshiKawaii in Germany, Austria, Switzerland and the Benelux countries.