Munich, August 2011
Snoopy, Woodstock and co., the adorable comic characters originally created in the 1950s, will be adorning CODELLO’s scarves and shawls in summer 2012.
Peanuts have been around since 1950 and Snoopy, Woodstock and co. remain firm favorites. Now, however, these sweet characters no longer simply represent life’s little contradictions but can also lend every outfit individuality and a touch of extravagance with a twinkle of the eye. From silk shawl to cotton scarf, CODELLO’s special Peanuts edition is sure to make the heart of every comic fan skip a beat. And that’s not all – the charm of the well-known comic strip favorites is combined with great design and premium quality in a truly irresistible manner.
The CODELLO brand is synonymous with scarves and shawls that set new trends. Every season sees the launch of new one-off pieces, always featuring the label’s unmistakable signature. CODELLO offers authenticity, uniqueness, progressiveness, quality and sustainability. And for spring/summer 2012 the family-owned company is showcasing a richly diverse and highly unusual capsule collection: The “Codello love Peanuts“ line really catches the eye by marrying the comic motifs of the Peanuts family with modern, detail-rich designs and premium quality materials.
The desire to ensure that comic motifs look cool and stylish rather than childish shines through in the 100×200 cm “Happiness is a warm blanket“ viscose shawl (model 21123811): Its incredible softness and subtle blue shade combine perfectly with the pink script and sketched comic print to create a unique and special shawl. The retail price of this item is EUR 59.95.
The 110×110 “Peanuts in Motion“ cotton scarf (model 21123810) is just perfect for Peanuts lovers: this rosé scarf truly captivates with an all-over print of the Peanuts family and costs EUR 49.95. Worn with a casual outfit or to add a splash of color, this scarf is a guaranteed head-turner.
In contrast, the 110×110 white silk “The who is who – Peanuts“ scarf (model 21123812) offers a more discreet charm. The premium quality material imbues the comic design with an extra touch of elegance and catches the eye with its simple yet detailed features. The retail price for this item is EUR 79.95.
When Rinaldo Codello founded the CODELLO company in 1928 the focus was on silk scarves. Over the years a host of different versions of the original silk evolved and this season the family-owned company is reinterpreting the silk scarf once again: The “Snoopy’s House“ scarf (model 21122904) is made from 100% silk twill. It sells for EUR 69.95 and is a real collector’s item. With its love for detail and unique Snoopy motif this original silk model is an absolute highlight of the collection.
The “Codello love Peanuts“ capsule collection will be available in stores from December. Another seven models are also included – each of the eleven scarves is unique in its own way and a true one-off.
Peanuts: as richly diverse as life itself, as richly diverse as CODELLO.