Munich, December 2016

Hello Kitty – the little girl with a red bow and a heart of gold – has played for a long time an important role in the life of Marina Hoermanseder. Her passion for the brand is reflected in the remarkable collection she has now launched.

The line has been eagerly awaited by fans of the designer and fans of the iconic brand alike, since the announcement of the cooperation at the Berlin Fashion Week in June 2016.




The collection is now available in Marina Hoermanseders own Onlineshop and also at the online fashion retailer Zalando. Urban style meets sophisticated playfulness. Buckle- and Hello Kitty prints as well as the unique “Heartbeat” Logo decorate the popular Marina Hoermanseder Team Jumper and trendy cropped tops. Gym bags and exclusive silk scarves complete the Hello Kitty product line.

Marina Hoermanseder developed the Hello Kitty Collection with a lot of passion. The love for the brand reflects in every piece. The designer knows well how to create breathtaking harmony through extreme opposites. She melds elements common to 18th century orthopedics with delicate femininity, the heart and soul of her individual style.