L.O.L. Surprise! the sensational toy segment success
L.O.L. Surprise!, the little exciting collectible dolls from MGA Entertainment, has brought the unboxing trend to Germany.
What looks at first glance like a colorful, spherical packaging turns out to be a great unpacking and collectible fun for girls. Little doll lovers can unravel the secret of the contents of the pack step by step. L.O.L. Surprise! holds up to nine layers of surprises to discover until the highlight in the core – one of countless dolls to play and collect – is uncovered.
The dolls each have their own secret functions. When they are exposed to water or bathe, they either change color, cry, pee or spit. The fashion accessories must not be missing, of course: shoes, a chic outfit or cool accessories are waiting to be undisclosed.
Especially great: The elaborate packaging is by no means waste. Thanks to a handle, it can be carried like a small bag and taken anywhere. In addition, the two halves of the ball are great as a doll stand, bath or just as a seat to chill.
L.O.L. Surprise!: The toy sector sensation now reaches the licensing industry
According to The NPD Group, L.O.L. Surprise!® is the strongest growth driver in the first half of 2018 and is also the top contributor in the Dolls category which is up by 17 percent.* With a remarkable presence through an incredible TV and online marketing campaign, the brand has become ripe for licensing.
Since its release in Germany, Austria, Switzerland, sales of the various L.O.L. Surprise!® Doll Series have been rapidly climbing. Continuously selling out, the brand is ever evolving with new dolls, little siblings and pets and thrilling accessories keeping the young collectors excited. It is the fastest growing collectible doll brand, with extremely successful licensing programs in many territories, recently winning the renowned LIMA award as the top Character/Toy Brand.
With a strong marketing campaign and incredible brand advertising on TV, digital and in print, and with girls craving for the fashionable dolls, the time has come to translate the incredible success of the brand into a tailor-made licensing program in our territories.