PHILIPP PLEIN – PEANUTS – Unleash the kids

Munich, September 2012

The Fall/Winter season has started and children can be lighthearted and free. Whether they are sporting in the snow or relaxing with a hot chocolate in their warm and protected homes – the kids can be what is the most important for them: kids! Without any concerns or worries, they can enjoy their creativity and freedom, wearing PHILIPP PLEIN.

Intense colours like pink and turquoise are added to sweaters, jackets and trousers hand in hand with the sweet motives of comic characters. For the first time Snoopy and the Peanuts gang are introduced to the young hipsters on a collection by Philipp Plein. For more than 60 years, the classic inspires not only the little ones with his sense of humor and laconic wisdom. Snoopy with his often cheeky character and yet amiable nature is appealing to both, boys and girls at the same time. With this cuddly but headstrong beagle, parents associate a unique feel-good experience, which they love sharing with their little ones.

Accompanied by unmistakable skulls and prints, which present the distinctive signature of the PHILIPP PLEIN brand, the Petite collection gets its own touch of Rock’n’Roll. “Cartoon characters like Snoopy and the Peanuts are raising emotions and memories. They’re inspiring you to dream and enchant a child’s eye”, designer Philipp Plein, “this is why the collection is so outstanding. We want to set the creativity of the kids free”. Gerold Kolenbrander, CEO Team! Licensing GmbH, comes to a similar conclusion: „The successful interpretation of the PEANUTS brand on Philipp Plein’s fashion collection will for sure inspire young and old.”

Snoopy presents himself accordingly funky on the boy’s t-shirts, the classic beagle unmistakably in Plein style. Impressively cute, but for sure not harmless, the girl’s collection shines with sparkling stones and Snoopy used in the peace sign. Materials change with respect to the adult collections, instead of crocodile, fox makes its appearance in young and easy outerwear, to wear with a pair of original and colourful animal print jeggings.

In addition to classic articles in leather, pieces in 100% cotton, which include t-shirts, pants and tops, are an integral part of the collection. Black as the sky at night, a fur jacket, elegantly contrasting print t-shirts with pop slogans like “The Kids Want Techno” and combined with used-look jeans, makes the perfect outfit for the PHILIPP PLEIN boy. Girls are not at all inferior their big role models, their moms – they wear the leatherjacket with broad fur inserts or dresses in animal styles just as self-conscious and charm the crowd.

A must-have from the boy’s collection is the leather biker jacket, to mix with a signature pair of jeans and studded sneakers. For girls, a version of the biker jacket in cheetah print pony. Young hipsters out to conquer the world!