Munich, August 08, 2017
At home in Dortmund and around the world Borussia Dortmund is known as one of the most popular and most successful German soccer clubs. Now the BVB teams up with a new friend! Snoopy, the world’s most famous beagle, has pulled the black-and-yellow shirt of the eight-time German champions over his black-and-white fur. Together with his friends, he has kitted himself out with a wide range of co-branded merchandise.
The new co-branding and unique design was unveiled during Borussia Dortmund’s July trip to Asia. Pursuing to this immense success, the main cooperation is now launched in Germany and key markets across Europe.
„Snoopy and his friends are well-known and well-loved all around the world. By developing a co-branding design, two brands immensely popular with young and old, Borussia Dortmund and Peanuts are supporting each other“, said BVB director Sales & Marketing Carsten Cramer.
“PEANUTS is a strong brand across Europe and particularly in Germany. We are thrilled to be able to bring these two beloved brands together in a way that fans have never experienced before.” Katarina Dietrich, CEO of Team! Licensing said.
Merchandise in the co-branded design will be available for purchase in BVB’s online store. Additional product ranges are planned for key European countries (Austria, Germany, Switzerland, Great Britain, France and Poland) as well as the USA.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide, a subsidiary controlled by DHX Media and the family of Charles M. Schulz.