BanBao signs multi-year licensing deal with PEANUTS

Munich, July 2016

BanBao has signed a global licensing deal with the popular PEANUTS license to produce building block play sets.

The PEANUTS brand is currently licensed in over 40 countries and generates annual sales of over $2 billion. Ever since Charles M. Schulz created Snoopy and the PEANUTS in 1950, the gang has become a global icon with 99% global brand-awareness. For the first time in the long history of PEANUTS, they have now teamed up with a toy brand for building blocks.

On October 2nd, 1950 Charles M. Schulz launched one of the best comic strips of all time! Today the PEANUTS brand reaches its very wide target audience across the globe through Comic Strips, Books, TV, Home Entertainment, Social Networks and Apps. Countless consumer products created by more than 1,000 licensees, are available worldwide, and 45 million fans read the PEANUTS Cartoons every day.

Peanuts Worldwide and Team! Licensing is proud to announce this long term licensing deal for building blocks.

“This is a unique collaboration for BanBao” says Steven van Bommel (CEO BanBao). He adds: “We have been working on this global licensing deal for a long time. We had our first collaboration early this year with BMW and we wanted to add a great global toy license to that. PEANUTS was our favorite, so we are very excited we have been able acquire it. We are thrilled to start working on building block toy sets featuring Snoopy, Charlie Brown and the rest of the gang. It is a remarkably iconic brand and kids will love to be able to play with the PEANUTS Gang and build their world.”

The first line of building block toys is scheduled to hit retailers in the first quarter of 2017. The new line of PEANUTS toys will be introduced by BanBao at all the major toy fairs, such as Hong Kong toys & Games fair, Nuremberg International Toy fair and the New York toy fair.